Privacy Policy

Last updated: May 2026

Who We Are

BlackFrame is an AI-powered editorial content distribution platform connecting photographers, videographers, and content agencies with publishers and media organisations worldwide. We are committed to protecting your personal data and being transparent about how we use it.

BlackFrame operates under applicable UK and international data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What Data We Collect

Depending on how you interact with BlackFrame, we may collect:

  • Account information — name, email address, professional role, and organisation name provided during registration or waitlist sign-up.
  • Content data — images, video files, metadata, captions, and associated rights information uploaded by contributors and media partners.
  • AI processing data — information generated by our AI systems when analysing uploaded content, including recognised subjects, tags, scene descriptions, and categorisation data.
  • Transaction data — licensing records, payment amounts, territory details, and usage logs associated with content licensing activity.
  • Communication data — emails and messages exchanged with our team.
  • Technical data — IP address, browser type, device information, and usage analytics collected when you use our platform.

How We Use Your Data

We use the information we collect to:

  • Operate, maintain, and improve the BlackFrame platform and services.
  • Process and distribute licensed content to publishers and media partners.
  • Apply AI-powered image recognition and tagging to uploaded content for distribution purposes.
  • Manage licensing agreements, territory rights, and usage tracking.
  • Process payments and maintain financial records.
  • Communicate with you about your account, licensing activity, and platform updates.
  • Comply with legal obligations and resolve disputes.

AI Processing of Content

BlackFrame uses artificial intelligence to analyse, tag, and categorise uploaded images and video. This processing is central to our distribution service. By uploading content to BlackFrame, you consent to this AI analysis being applied to your materials for the purposes of distribution, licensing, and metadata enrichment.

AI-generated tags and descriptions remain editable by contributors and are never treated as authoritative representations of the content or individuals depicted.

Sharing Your Data

We do not sell your personal data. We may share information with:

  • Publishers and licensees — limited rights-holder information shared as part of licensing transactions (e.g. agency name, territory, usage scope).
  • Payment processors — financial data necessary to process commission payments and licensing fees.
  • Service providers — trusted third-party tools used to operate our platform (hosting, analytics, communications), bound by confidentiality agreements.
  • Legal authorities — where required by law, court order, or to protect the rights and safety of BlackFrame and its users.

Data Retention

We retain your personal data for as long as your account is active or as necessary to provide our services. Licensing records and financial data are retained for a minimum of seven years in compliance with legal and accounting obligations. You may request deletion of your account data at any time, subject to our legal retention requirements.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data, where no legal obligation requires us to retain it.
  • Object to or restrict certain types of processing.
  • Request a portable copy of your data.
  • Withdraw consent for AI processing of your content, though this may affect your ability to use the platform.

To exercise any of these rights, contact us at hello@blackframe.online.

Cookies

BlackFrame uses essential cookies to operate the platform and anonymous analytics cookies to understand usage patterns. We do not use advertising or tracking cookies. You can disable cookies in your browser settings, though some platform features may not function correctly without them.

Changes to This Policy

We may update this Privacy Policy from time to time. Where changes are material, we will notify registered users by email. Continued use of the platform after changes take effect constitutes acceptance of the updated policy.

Contact

For questions, data requests, or concerns about this policy, contact us at hello@blackframe.online.